Family Circle Magazine and MASTERCHEF Expand Partnership; Launch All-New Cruise Sweepstakes
America’s No. 1-Selling Food and Family Magazine and FOX’s Hit Culinary Competition Series
Offer Consumers a Chance to Win the “Sail Away with MASTERCHEF” Sweepstakes and
Join the MASTERCHEF Cruise Setting Sail for the Caribbean Nov. 6-13
NEW YORK, N.Y. (June 1, 2016) – Family Circle, the No. 1-selling food and family magazine reaching an audience of 16 million readers per month, and FOX’s hit culinary competition series and America’s most-watched competitive cooking show, MASTERCHEF announced today an expanded partnership for the second consecutive season. On May 10, Family Circle officially launched the “Sail Away with MASTERCHEF” Sweepstakes. Now through August 2016, readers are invited to enter for a chance to win a trip on the MASTERCHEF Cruise for a week long sail in the Caribbean November 6-13. As a Season Seven partner, Family Circle will also be featured on the show and participate in the “Healthy Family Dinners” challenge airing July 20.
“Our loyal readers are passionate about every touch point of food and cooking. Creativity in presentation, flavor, and technique are all important factors in preparing weeknight meals for a family of any size, but so is time-effectiveness and an affordable price point,” said Lee Slattery, Vice President and Publisher of Family Circle. “Collaborating with MASTERCHEF for a second year in a row is a wonderful opportunity for us to tap into a new audience of food lovers and home cooks everywhere.”
“MASTERCHEF and Family Circle are the perfect pairing to bring fans and readers alike a truly unique experience,” said Vivi Zigler, President, Digital, Brand & Audience Development, Endemol Shine North America. “Whether you cook nightly for yourself, enjoy dining with friends or just plain love to eat good food, MASTERCHEF and Family Circle are ‘go-to-‘destinations for those with a culinary passion.”
The “Sail Away with MASTERCHEF” sweepstakes’ grand prize winner and a guest will have access to instructional cooking demos, meet and greets, Mystery Box challenges and for the first time ever, specialty break-out sessions and demonstrations in the Holland America Culinary Arts Center. Featured MASTERCHEF All Stars include Claudia Sandoval (Season 6 winner), Luca Manfe (Season 4 winner) Elizabeth Cauvel (Season 5 runner-up) and Leslie Gilliams (Season 5 contestant).
To further promote the sweepstakes, Family Circle and MASTERCHEF will partner on a number of in-book, online and on-air content, in addition to a call-to-action on social media, culminating in the show’s “Healthy Family Dinners” episode. The challenge winner and recipe will also be featured in the September 2016 issue of Family Circle.
“Healthy family dinners are offered in every issue,” said Linda Fears, Vice President and Editor-in-Chief, Family Circle. “Our continued partnership with MASTERCHEF this season allows us to bring the concept of innovative, nutritious, and delicious family-style cooking to life and strengthen its meaning for our readers.”
MASTERCHEF Season Seven premieres Wednesday, June 1 (8:00-9:00 PM ET/PT), on FOX. Award-winning chefs Gordon Ramsay and Christina Tosi welcome 40 new home cooks representing 15 states across the country, into the MASTERCHEF kitchen. The contestants – including a professional poker player, DJ, web designer, yoga instructor, pool lifeguard, investigator, three firefighters and more – will not only have to impress Chefs Ramsay and Tosi, but throughout the season, will compete for the approval of culinary greats and special culinary guest judges, including Wolfgang Puck, Aarón Sánchez, Edward Lee, Kevin Sbraga and Richard Blais.
For additional information and to enter the “Sail Away with MASTERCHEF” Sweepstakes, please visit www.familycircle.com/MASTERCHEF.
To learn more about the MasterChef Cruise, go to www.masterchefcruise.com for program details.
ABOUT FAMILY CIRCLE
Family Circle offers women engaging content, candid advice and the peace of mind to raise a happy, healthy family. Reaching 16 million readers each month via an award-winning print magazine, robust website, tablet editions and social networks, Family Circle understands what inspires women and encourages them to celebrate life’s milestones. Family Circle is the media sponsor of the Volvo Car Open, the longest-running title women’s-only tennis tournament in the world. The event is held annually at Volvo Car Stadium in Charleston, SC. Family Circle is published twelve times a year by Meredith Corporation [NYSE: MDP] with a circulation of four million.
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and now across all of Latin America. Subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions. Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), The Biggest Loser (NBC), Hell on Wheels (AMC), Ink Master (Spike), Kingdom (DirecTV), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Billion Dollar Buyer (CNBC) and upcoming Hunted (CBS), Superhuman (FOX), The Almost Impossible Game Show (MTV), and I’m Dying Up Here (Showtime).
CONTACT: Lisa Callahan, 212.551.7053; Lisa.Callahan@meredith.com
Julie Holland, 310.691.7247; Julie.Holland@endemolshine.us