Lilliana Vasquez

Founder and Creative Force behind the and Today Contributor

Lilliana is one of the most sought after personalities in the industry, acting as: host, influencer, expert, producer and style advisor to the biggest names in entertainment, both on-air and on-line. She has quickly become one of the most watched, multi-faceted talents thanks to her signature brand of approachability and her unique ability to capture an audience’s attention.

This March, Lilliana joined the TODAY team on NBC as a regular contributor, putting her in millions of homes each week. Lilliana made her first appearance on TODAY back in 2011, and has been a staple for the morning juggernaut ever since. Her hallmark segment, “Luxe for Less” which helps viewers find the latest trends and runway inspired looks for an affordable price, has become a fan favorite on Kathie Lee and Hoda. Lilliana can also be seen on TODAY’s TAKE covering the latest trends and news in technology, business, travel, entertainment, and lifestyle. She is NBC’s secret weapon on the red carpet at The Golden Globes, The VMA’s and The Met Gala and has interviewed a wide range of A-list talent including: Matthew McConaughey, Charlize Theron, Jane Fonda, Michael Caine, Sarah Jessica Parker, Mila Kunis and Carrie Underwood.

As a media – savvy millennial, Lilliana has always been at the forefront of what’s next in the digital space. In 2008, she launched her blog, The Cheap Chica’s Guide to Style – and followed up the success of the site with a namesake book, “The Cheap Chica’s Guide to Style: Secrets to Shopping and Looking Chic” [Penguin] in 2013. This highly anticipated fashion guide helped women around the globe define their personal style while showcasing Lilliana’s fool-proof formula for scoring the best style on a budget. Most recently, the blog has evolved into a lifestyle destination for women of all ages with Vazquez as the creative force. Thanks to a dedicated team of tastemakers, is the place to find need-to-know brands, innovative ideas and expert advice on a carefully curated range of topics from fashion to beauty, to home décor and DIY. Her social channels also act as daily inspiration and motivation for more than 100,000 faithful followers!

In addition to her day job(s), Lilliana is the expert producers and executives call, and call back, to lend style expertise to segments on entertainment programs including: Access Hollywood, E! News, Wendy Williams, The Talk and The Rachael Ray Show. From 2015-16 she was a panelist on the second season of The Meredith Vieira Show sharing her distinct point of view on everything from the latest political headlines to her personal experiences as a female entrepreneur and a 1st generation Latina. Lilliana has also served as an ambassador, spokesperson, and content creator for some of the biggest brands in the US including: Disney, Sephora, TJ Maxx, and Marshalls, to name a few. To help kick off New York Fashion Week, she recently partnered with Target to curate looks from their fall collection for select influencers.

Born and raised in Fort Worth, Texas to a Puerto Rican father and Mexican mother, Lilliana is a proud Texan and Latina. She is one of the first in her family to attend college. She attended George Washington University on a full academic scholarship and graduated with a Bachelor’s Degree double majoring in International Business and Entrepreneurship.

On the charity front, Lilliana is heavily involved with the Hispanic Federation which is the nation’s premiere Latino nonprofit membership organization that seeks to support Hispanic families and strengthen Latino institutions through work in the areas of education, health, immigration, civic engagement, economic empowerment, and the environment. She hosted their Annual Gala at the American Museum of Natural History and helped raise a record-breaking amount of donations for the organization. Lilliana is also active with 100 Hispanic Women, which focuses on empowering young Latinas and supports continuing education as women advance through their careers.

Lilliana currently resides in the Chelsea neighborhood of Manhattan with her husband. The pair recently purchased a home in Montauk and love to spend weekends at the beach whenever they can. In her spare time, Lilliana enjoys traveling, snowboarding, baking, tequila tasting and shopping online – not necessarily in that order!

Instagram: @lillianavasquez