Melinda Lee

SVP, Meredith Video

Melinda Lee is the Senior Vice President and General Manager of Meredith Video. In this role, Lee is responsible for managing Meredith’s state of the art video studios across the country including New York, Seattle, Des Moines, among others – which include new video formats like live, 360 and virtual reality – and developing video products, partnerships, and programming to further expand Meredith’s engagement and reach among millennial women across multiple media platforms.

Prior to Meredith, Lee served as Vice President, Content and Audience Development at Hearst Magazines International, overseeing video and digital content initiatives across 50 international territories, 70 digital publisher brands and 430 properties including Cosmopolitan, Elle, Esquire, Good Housekeeping, Digital Spy and Harper’s Bazaar.

As the principle executive for production and distribution of digital content, she launched the company’s first global content studio network (GCG), assembling and overseeing creative, commercial and production teams across EMEA and APAC, and directing all content strategy, programming and scheduling initiatives with focus on developing, producing and acquiring trending content.

Before joining Hearst, Lee was General Manager of music at Getty Images, where she led business development and content strategy. Under her tenure, she expanded and diversified the company’s content catalogs, channels and archives as well as oversaw all new digital product launches for the division.

Prior to Getty Images, Lee co-founded and served as SVP, Content Development & Strategy for Uncensored Interview, an award winning digital media production studio and video content aggregator, which featured exclusive interviews of artists, celebrities and influencers. Lee’s digital media and content experience initiated in 2000 at MTV Networks/Viacom where she led and oversaw the International & Digital Media licensing teams.

Lee is a graduate of Rutgers University and Rutgers Law School. Her creative work has been recognized each year by multiple industry organizations including the SXSW Interactive Awards, The Webby Awards and The W3 Awards.

Lee resides in Manhattan, and is based in Meredith’s offices on Third Avenue in New York.